Anna Iżyńska is a graduate of Public Relations specialty at the Journalism Faculty of the University of Warsaw as well as Corportae Social Responsibilty post-graduate studies at Akademia Leona Koźmińskiego in Warsaw. She has always been interested in using commercial PR and marketing tools in animal rights advocacy and dedicated her masters degree to this subject.
While choosing her career options she also kept in mind the possibility of using acquired skills to contribute to the animal rights movement. After gaining experience in a typical business-oriented PR agency, she worked as a coordinator of 360° social marketing campaigns for public, private and non-governmental entities and finally she took up the post of Communication Specialist at Otwarte Klatki in Poland.
During the conference she will share with you her insights on how to improve your organisation’s visibility in the media by introducing specific tools and procedures that are in her opinion a basis of every effective PR communication – both commercial and social.