Build it and they will come – lessons from the bike movement.

Smrek Martin

  • 17 th August
    15:00 - 15:45

he modern bike movement has been growing rapidly from a fringe grass-roots movement, to a vast global movement fighting for sustainable transportation and calling for the development of highly-livable urban landscapes for everyone, while dealing with one of the biggest contributors to climate crisis – car traffic. This movement has achieved a large-scale behavioral change in a time frame of years and decades, while doing this in crucial areas where most of the world’s population resides – in cities. In some cases, the percentage of trips done on bike grew up to 60% of all trips in the city and today it is followed by huge leaps forwards with campaigns calling for harsh city-wide regulations of car traffic, and it is succeeding. There are surprisingly many similarities between the bike movement and the animal rights movement of today and there is a lot that can be learned from their success. This talk will provide an introduction into the growth of the bike movement, their strategies and tactics, and what can we learn from it. The focus will be set mostly on creating the right conditions that are conductive to large-scale behavioral change, based on good data and deep knowledge of mechanics of the problem at hand, proposing the right policies, and on making the right demands from individuals. In the end, you will learn what opportunities may lie in the sustainability and public health argument for plant-based diets, and eventually, why asking people to go vegan might be the single worst thing we can do.

When: Saturday, 17 August, 2019, 15:00–15:45, Room: A.3

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