Cristina Rodrigo is Country Manager of ProVeg Spain. She started working for ProVeg Spain two and a half years ago as Communications and Project Manager.
Graduated in Advertising and Public Relations, Cristina has worked in communications for more than a decade. She specialized in the field of social media, managing major accounts like Iberostar and Iberia. She left her job in a communication agency in order to be able to dedicate herself to spreading veganism.
She started collaborating with different animal rights organizations and for two years she was in charge of communication and fundraising for one of them. In 2015, her passion for social networks and veganism led her to fund the community Vegans of Spain, which today has almost 70,000 followers on Instagram. Cristina is also a regular contributor on various online and printed media where she writes about veganism, activism, and a plantbased lifestyle.
Cristina believes in the potential of promoting a plantbased diet to bring people closer to a lifestyle that is more respectful of animals and the planet. Raised in the heart of a farming family that supports bullfighting, she claims that if it were not for social networks (and her dog Sophie) she would have never stepped into veganism nine years ago.
In her presentation Cristina will talk about using plant-based food to engage with social and traditional media.