How to win friends and irritate people: can marketing save lives?
18 th August
12:00 - 12:45
In a world where money and capital are how wars are played out, the number of lives your organization can spare is directly related to the funds you are able to raise. From this perspective, understanding and hacking corporations’ communication and marketing strategies can be a crucial step to gain ground and – why not – overturn power relations in defense of farmed animals. Sounds impossible? The good news is that impossible battles can be won. Other armies in the past have won battles that no one thought possible.
As communications, marketing and money are all within our control they can either be our worst enemy or our best ally. It’s up to us.