Introduction to Fundraising: a Relationship – Centered Approach
16 th August
10:50 - 11:35
This session gives the context and scope of resource development for nonprofits. Effective fundraising is more than a simple appeal for financial support and needs to be implemented in each department of an organization. This lecture offers an overview of that perspective and tools for implementing a fundraising-oriented culture within charities. By introducing the fundraising basics of relationship building and using a marketing funnel Iga will guide you towards cost-effective fundraising strategies that ensure long-term sustainability.
For: This session is for activists who want to raise money for an organization, for beginning fundraisers in young or small organizations, and for anyone interested in basic fundraising practices.