Introduction to Fundraising: a Relationship – Centered Approach

Iga Lebuda

  • 16 th August
    10:50 - 11:35

This session gives the context and scope of resource development for nonprofits. Effective fundraising is more than a simple appeal for financial support and needs to be implemented in each department of an organization. This lecture offers an overview of that perspective and tools for implementing a fundraising-oriented culture within charities. By introducing the fundraising basics of relationship building and using a marketing funnel Iga will guide you towards cost-effective fundraising strategies that ensure long-term sustainability.

For: This session is for activists who want to raise money for an organization, for beginning fundraisers in young or small organizations, and for anyone interested in basic fundraising practices.

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