Matteo Cupi has been an animal rights activist for over 15 years. Since 2009 he has been part of the international leadership of Animal Equality. He is the founder and executive director of the organisation in Italy, but he also worked for the Spanish and English branch of Animal Equality. Matteo has designed and conducted dozens of campaigns and worked as an undercover investigator, revealing the cruelties of farms and slaughterhouses in Italy and other countries of the European Union, thus succeeding in generating a lot of media attention to exposing animal suffering to the public. The investigations presented by Animal Equality got the attention of the Italian and European Parliament.