Measurements and trends: purpose, methods and pitfalls
17 th August
12:00 - 12:45
At the CARE conference, he will summarize the results of an online survey which aimed to estimate the impact of a newsletter program which educates people about eating a plant based diet (www.loveveg.de).
He will use this case study to discuss the power and limitations of measurements, models and prediction. He will propose a toolkit on methods to use and pitfalls to avoid such as how to better know our audience, estimate our impact or predict the future to incrementally work for a more equal and compassionate society towards animals.