Vegan Challenge: How to get 12,000 people to go vegan in a month

Mia Muhonen and Kristoffer Nielsen

  • 13th October
    12:50 - 13:35

The Vegan Challenge concept has had great success in recent years helping hundreds of thousands of people go vegan with the guidance and support of mentors, tailored emails and an inclusive and positive environment. In Finland alone more than 12,000 people took the challenge to go vegan for the month of January. The results and feedback show that the Vegan Challenge is a very effective tool to convince and help masses to go vegan.

In this talk Mia Muhonen (Oikeutta eläimille) and Kristoffer Nielsen (Dyrenes Alliance) share their experiences and success stories running Vegan Challenge -campaigns in Finland and Denmark. They cover the basics of what makes this campaign work so well and offer advice on how to start up a Vegan Challenge in your own country.